http://www.independent.co.uk/life-style/health-and-families/health-news/prescribe-cheaper-drugs-gps-told-8433635.html Prescribe cheaper drugs, GP's told Medical benefit or cost? The decision to prescribe any drug should be based on medical benefit, not on cost. The people at NICE, Open Health Care UK and Mastodon C, Government, Jeremy Hunt and all the others really should grasp that essential truism. There is justification for prescribing a less expensive alternative drug, but only where the doctor is absolutely convinced that the medical benefit to the patient is at least as beneficial as the more costly option.